Affiliate marketing is one of the world’s leading high end skills right now. Individuals with little or no resources can, from the comfort of their homes and computers, get paid regularly off this particular skill.
Affiliate marketing is an advertising model in which a company compensates third-party publishers to generate traffic or leads to the company’s products and services.
The third-party publishers are affiliates, and the commission fee incentivizes them to find ways to promote the company. An affiliate marketer only gets paid according to his/her conversions or sales and not for just traffic caused.
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TYPES OF AFFILIATE MARKETING
There are three main types of affiliate marketing:
- UNATTACHED AFFILIATE MARKETING
- RELATED AFFILIATE MARKETING
- INVOLVED AFFILIATE MARKETING.
This is a type of affiliate marketing in which the affiliate has no ties to the product or service he/she is promoting.
In this case the affiliate has little or no knowledge about this product being promoted and as such cannot make any claims about its use. The affiliate just does his job and promotes the product or service without any attachment to customers without any recommendations or advice.
This is very different from unattached affiliate marketing. This type of affiliate marketing involves the promotion of goods and services by an affiliate who has some kind of connection with the product or service being promoted.
In most cases the connection is usually between the affiliate marketers niche and the product being promoted. Meaning in most cases the product being promoted falls under the niche of the affiliate marketer.
In this case, the affiliate marketer has an influence to generate traffic and increase sales since the product falls under his/ her area of specialization. However the affiliate marketer makes no claim about the use of this product or service.
Unlike the previous two types of affiliate marketing above, this type of affiliate marketing has a deeper connection between the affiliate marketer and the product or service being promoted.
In this case the affiliate marketer has used the product or service being promoted and is able to give feedback based off what he/she has experienced with the said product or service. In this case the main advert here is the experience of the affiliate marketer.
Recommendations are made in this type of affiliate marketing and as such, the reputation of the affiliate marketer is at stake if problems arise from the use of the said product or service.
How To Start Affiliate Marketing
The first step to getting good at anything is learning, especially from already successful people in the same category. Read articles and watch videos of practicing affiliate marketers so as to improve your knowledge on the subject.
Select an Affiliate Network
There are numerous affiliate networks operating in our world today, each with it’s unique style, taste, and even audience. After learning, the next step is to choose a befitting affiliate network for you to employ the various skills you’ve learnt and make money off it. Example of affiliate networks to use;
- Amazon Associates
- Impact Radius [impact.com]
- CJ [cj.com]
- Click bank
- Etsy Marketing
- eBay Marketing
Pick a Niche
A Niche is a specialized segment of the market for a particular kind of product or service. In plane words, a niche is a specialized section of the market.
Each product or service belongs to a particular niche. As an affiliate marketer, one cannot market every product on the market, it is advisable to select a particular section and focus on products and services within that section.
Choose a Marketing Platform
This involves choosing a means of reaching your audience or intending customers. This includes using;
- A YouTube channel
- Social media pages
HOW TO GET CLICKS ON YOUR AFFILIATE LINK
This involves 2 categories;
- Free/organic traffic
- Paid traffic
- Free or Organic Traffic: This majorly involves the affiliate marketer reaching his/her audience based off of his existing brand and following. It could include the affiliate marketer using his/her YouTube channel, social media handles or blog posts to promote affiliate products and make sales.
- Paid Traffic: This involves the affiliate marketer running paid ads for his/her affiliate product. This is usually done by established affiliates, because of the high cost of running ads. This method is usually frowned upon by some affiliate networks who wouldn’t want their product links flying all around.
Parting Note: Just like other high end skills Affiliate Marketing thrives on consistency. A lot of learning is required but the ultimate teacher is practice. The more you practice, the better you get at understanding your market and audience, then you can focus on these strengths.