Email Marketing

When Is The Best Time To Send A Marketing Email?

Do you want more people to read your marketing emails if you send them at the proper time?

You should send emails when most people are checking their inboxes if you want them to have a significant impact. The open and click-through rates of your campaign can be significantly impacted by timing.

Based on recent marketing statistics, we’ll discuss the ideal timing to send emails in this article.

However, because every business is unique, the same time might not be suitable for everyone. We’ll also demonstrate new techniques for identifying the specific email sending times that are most effective for your company.

Let’s get going.

When Is The Best Time To Send Marketing Email?

The optimum time of day to send marketing emails can be in the morning, when many industries have high open rates at 10 a.m. The afternoon, though, can also produce successful outcomes. The best course of action is to experiment with various email delivery times to observe how your audience reacts.

The optimum day to send business emails can be determined by a wealth of information and statistics.

The ideal days to send business emails are Tuesday and Thursday. As for the precise time of day, these are crucial transitional periods that typically function best:

8 a.m. is a good time to catch people who check their emails first thing in the morning, and 1 p.m. is during or right after lunch.

People require a little boost at about 4 p.m. to get through the final hour of the workday.

6 o’clock is during or right after the evening commute.

People are more likely to be online during these hours.

However, it’s clear that there isn’t agreement on the precise day or time.

There is no agreement on the precise day or hour to send emails.

These slots don’t always work, though. Every email list consists of a unique demographic with unique habits. Therefore, your ideal send time might not coincide with that of other organizations.

There are no hard and fast rules for sending emails, even though these marketing principles give you a strong platform on which to develop.

Instead, you must comprehend your audience and be aware of what appeals to them.

Having said that, knowing the general consensus around the ideal times to publish is a terrific place to start. Then, you may check and adjust your calendar to send emails at the ideal time.

So let’s look at it first.

A look at a few of the market’s dominant data from recent years:

Get Statistic Response

In order to determine the ideal time to send emails to specific email addresses in their local time zones, GetResponse conducted a study that examined about 4 billion emails sent by their clients between January and June 2019.

In the study, only senders who had at least 1,000 connections were considered active.

They found the following regarding the ideal day to send emails:

best day to send email using getresponse

As you can see, Monday through Friday weekdays don’t really change much from one another. Sending emails on the weekends is not recommended; Sunday is just marginally better than Saturday.

According to GetResponse’s data, Tuesday is the most preferred day to send emails because of its high open and click-through rates. The weekends were

The days with the lowest open rates were likewise the least popular for sending emails.

GetResponse discovered that sending emails at 1 o’clock in the afternoon is a wonderful idea, but it also suggested 10 a.m. as another time period with high open and click rates.

Of course, as you can see from their graph, the open rates decreased over the weekend, whereas the weekdays were all quite close together.

When is it advisable to send emails using getresponse?

As you can see from the graph above, click-through rates likewise rise at around six o’clock, whereas open rates sharply decline between two and three in the afternoon before rising again.

How to Find the Best Time to Send Business Emails

The lunch break and the nighttime commute are recommended by the key transition times as the optimum times to send emails.

But what if your target audience doesn’t experience these times of change on a regular basis? These ideal email hours, for example, won’t make sense to your audience if new mothers make up the majority of your target market.

Finding what works for your company is best accomplished by:

research into your audience

Trial and error

Know Your Audience

Here are some questions you should be asking yourself in order to comprehend your audience:

What information do you have regarding your subscribers and their interaction with you?

Why did people choose to subscribe to your emails?

Where do they get their money from?

What goes on a day in their lives?

When Is there any chance that your subscribers are considering that content?

What’s in your emails, exactly?

These are merely a few basic inquiries to get you going. You can pose queries that are relevant to your industry and target market.

It is best to get to know your audience as much as possible.

Finding out when subscribers are most likely to interact with your brand will be made easier thanks to this. Knowing your target also allows you to customize your content and messaging to build a more intimate connection with them.

Test and experiment with email send times.

Until you try every flavor, you won’t know which one you enjoy! Fortunately, you won’t need to try sending emails constantly throughout the day.

You may plan emails to be delivered at various times and days throughout the week using the marketing guidelines, and then check statistics to discover which emails had the highest open and click rates.

Your industry will determine what constitutes a decent open rate. However, the average open rate for all industries is 17.92 percent.

However, pure percentages might be deceptive. After all, 17.92 percent is only 18 people on a list of 100 people.

The same percentage is 1800 people if your list is 100,000.

That implies the success of your emails will always be determined by the number of contacts you have, regardless of when you send them out. Because of this, the objective should be to add as many qualified leads as you can to your list.

Optimizing:

We encourage you to concentrate on growing your email subscriber base and obtaining higher open and conversion rates now that you are aware of how to choose the ideal times to send emails.

We’ve already talked about audience understanding and marketing standards. However, not everyone in your audience is the same.

People enroll for various reasons and with various interests. To send targeted emails that are sure to increase open and click-through rates, we’ll demonstrate how to target visitors and segment your subscriber list.

What Is The Best Day To Send Engaging Emails During The Week?

Tuesday, Wednesday, and Thursday are the three best days to send emails.

Source: Coschedule

Ten research’ worth of data were analyzed to find that Tuesday is the best day to send marketing emails.

Tuesday emails have the highest open rates, which improves CTR and increases site traffic.

The next best day to maximize open rates is Thursday. If you have your marketing emails ready, you could send your messages on either of these two days.

It is crucial to note that, whichever day of the week you select, you must take care to avoid overburdening your subscribers’ inboxes. If you do, your audience can become frustrated or disappointed and throw your hard work into the trash without even opening it.

Weekends are the worst for sending emails because there are more people around.

They are typically unwinding or attending to personal matters, so there is less chance that they will check their email.

Furthermore, according to the study, weekdays had much greater open rates than weekends.

You can do an A/B test to determine which day—Tuesday, Wednesday, or Thursday—is most effective for your company in achieving the highest open rates for your emails.

What does the evidence show?

Experian’s study revealed that emails sent on Tuesday have a fantastic open rate of 18 percent, with emails sent on Thursday coming in second.

According to research done by Mailchimp and Customer.io, emails sent on Tuesday, Wednesday, and Thursday earn the highest open rates.

Source:Customer.io

The results of another Experian study indicate that Tuesday & Saturday had the greatest open rates. We cannot entirely rule out weekends because of this.

Sending emails on Friday had the highest open rate (20.58%), according to GetResponse, while Tuesday had the best click-through rates.

We have discussed a wide range of conclusions reached by marketing firms. As was stated at the outset, everything depends on your marketing strategy and the goods or services you provide.

According to most surveys, Tuesday is the greatest day to send marketing emails, and Thursday is rated as the second-best option.

What You Should Think Of When Sending An Emails:

We’ve discussed the ideal days and times to send emails, as identified by a number of studies and research. However, as we’ve already discussed, the optimal time depends on your industry and target market.

When selecting the ideal time to send your emails, keep the following criteria in mind:

1. Audience demographics and behavior

When thinking about sending an email, it is essential to understand your target and their demographics. The best time to send an email to one group of readers might not be great for another group.

As a result, marketers must carefully monitor and research the behavioral trends of their audiences across various geographic contexts.

For instance, it’s generally not a good idea to send emails on Sundays because they’ll have very low open rates.

However, as Sundays are working days in Arab countries, sending emails on that day will work to your advantage.

2.The items and services you provide

This is yet another important aspect that impacts the timing of your email distribution. Tuesday works best if you are a B2B solution provider. However, if you work in the entertainment sector, Friday or the weekend would be preferable.

3. Subject headings

Marketers frequently disregard this as being unimportant, which causes them to fall behind their rivals in the marketing race.

Think about the following example: Let’s say you receive an email at any time.

What struck you about it right away?

It will undoubtedly be the subject heading. Sometimes the only thing that determines whether or not an email will be opened is the subject line.

4. Email Activity

Too few emails can fail to have the desired effect, while too many emails can annoy your readers.

Make sure to plan your emails at a frequency that is most effective for your business.

According to research by Marketingsherpa, subscribers like to get marketing emails at least once a week, as shown in the figure below.

Source: Marketing Sherpa

We advise using trial and error to determine the frequency that is most effective for your company.

5. Seasonal variations

The fact that seasons have a big impact on your open rates may surprise you.

Marketing professionals typically avoid sending email blasts on weekends. However, you might try your luck if you learn that a specific geographic area is subject to monsoons or snow.

Given that many people’s weekend plans have been canceled, there is a good chance that your email will be opened and read.

6. User encounter

The experience a user has with your email after opening and reading it will also influence whether or not he opens it again in the future.

The email should have a user-friendly design. a way with appealing images and clear text. Since more than 42% of emails are opened and read on mobile devices, it should also be mobile-friendly.

Final Thoughts

We realize that your target market and the products you want to advertise eventually determine the optimal time and day to send an email after discussing data from multiple sources.

Make sure to try out one or two possibilities to determine the optimum time and day for your business. Once your campaign has begun, you may assess its effectiveness by learning what a decent email open rate is.

Here is a brief summary:

Do not send emails too early in the morning or too late at night.

Aim to avoid lunchtime.

The ideal time to transmit is during business hours.

Sending emails on the weekends should be avoided.

Tuesdays are the best days to send emails.

Thursdays as well.

Sending emails at peak hours should be avoided (8 AM or 5 PM).

Always keep your target demographic and geographic area in mind.

About the Author: Viktor Benson

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