GetResponse Review : Is This Still The Best Email Software In 2022
Did you know email marketing has an average of 4300% return-on-investment (ROI) for businesses in the United States?
Over 77% of marketers also claim email continues to be a key channel for content marketing in an age when content in all of its form remains a priority for businesses across all verticals.
Whether you’re distributing content or making an upsell or just building an audience list, whatever email marketing platform you decide to use must be easy to manage, grant you full control, and provide analytical insights from emails sent to ensure it doesn’t end up in the Spam folder.
GetResponse is a powerful, simplified marketing automation tool to send emails, create pages and more. This software also includes some nice advanced features which can be used in building a profitable customer base while also ensuring that you’re able to connect with them effectively, and seamlessly.
With a highly competitive price, this marketing software poses to be the preferred email marketing solution which caters for the needs of small to midsize businesses (SMBs), particularly those just delving into digital.
This email marketing platform stands out among a lot of business owners and marketers because of its powerful features and more importantly, its ease of use – from the ability to create aesthetic, functional landing pages to the ability to host live Webinars and engage your contacts.
In this review, we’ll take a detailed look at GetResponse, arguably one of the best email marketing platforms out there. Read on to find out what rich features are included in this marketing platform, what pros and cons there are to using GetResponse, it’s unique edge over other competitors as well as pricing and most importantly, thoughts on whether or not GetResponse is the right email marketing tool for you to use either as a marketer or business owner.
Like we had mentioned earlier, whatever email marketing platform you decide to use must be easy to manage, grant you full control, and provide analytical insights from emails sent to ensure it doesn’t end up in the spam folder. GetResponse happens to be able to do this efficiently with a perfect blend of all the right features, making it not just another email marketing solution. It also includes CRM, webinar marketing, as well as lead generation and e-commerce functionality.
Seamless Email Creation
GetResponse makes the process of creating an email very seamless by guiding you through the process and displaying all the steps in one screen. With a ton of customizable templates and the ability to import your own, this tool easily stands out for various forms of newsletters.
GetResponse also guarantees being an almost spam-free solution with an email delivery rate of more than 99% and the ability to easily run up to 5 A/B tests with the ability to decide if the winning email would be based on opens or clicks.
Automations & User Segmentation
GetResponse allows you to create granular segments from your customer lists using various attributes. These attributes could vary from location to customer engagement and a lot of others attributes which are relevant to your business.
You also have the ability to exclude certain customers or include them in certain workflows based on customer attributes. Being more than just an email marketing solution, GetResponse provides users with advanced marketing automation features which enhances a rich personalization experience for your customers.
Landing Page Builder
GetResponse’s landing page builder is a comprehensive drag-and-drop feature that allows users to design landing pages and web forms which are fully responsive. This allows users to easily build pages for opt-ins, thank you, downloads as well as web pages for sales and even webinars.
The best part of this is that you don’t need to be a developer or a designer to create stunning and highly converting landing pages GetResponse as it also offers a large library of professionally designed templates, already optimized to convert from which to choose from.
GetReponse provides a very comprehensive report and analytics feature. While the dashboard hosts some simple reports, the email analytics tab provides more insights such as people clicked and opened emails, their geo-location, unsubscribes and bounce rates amongst other data points, all presented in neat charts.
There’s also an option to compare the performance of different metrics across different campaigns, thus aiding in improving conversion rates.
While GetResponse is mainly known for its email automation feature, many wonder if it can host entire live webinar experiences and interactions as well as the entire webinar funnels.
GetResponse aims to be an all-in-one platform for marketing and so it has created an entire webinar experience functionality which easily matches up to a lot of stand alone webinar softwares out there. This tool allows you host one-off webinars with minimum functionality or an entire webinar funnel – complete with landing pages, lead magnets and auto-email drips.
The best part is that it is also mobile friendly and this makes it a good choice if you seek a stable webinar marketing software with everything built in.
GetResponse offers a “free for 30 days. No credit card required” option for all of its plans which range from $15/mo. to Custom pricing depending on your needs. Ideally, there are 4 main pricing plans available;
The Basic plans start at $15/month all the way to $450/month depending on how much email subscribers you’re sending emails out to monthly. This plan is best if you’re only focused on sending emails and building an engaged contact base.
The Plus plan allows users to generate leads, sell products, and grow your profits with the inclusion of options to create landing pages and autofunnels, host webinars (up to 100 attendees) and ecommerce tools. This plan starts from $49/month and goes all the way to $499/month.
With the Professional plan, you can access pro automation features and integrations as well as hosting webinars for up to 300 attendees. The pricing for this plan ranges from $99/month to $588/month.
For businesses looking to include an unlimited number of contacts, book consulting for their email campaigns, single sign-on, a dedicated account manager and IP address. GetResponse allows you to schedule a demo and speak with a sale reps for a custom Max Plan.
Although GetResponse has a pretty seamless to use interface which is fairly uncluttered and easy to navigate, their email support is remarkable. Getresponse is available in 8 languages via both email and live chat and their response times and support quality have been quite good (whenever I’ve had to use them).
IS GETRESPONSE WORTH IT?
GetResponse no doubt has built one of the best marketing automation softwares out there with a lot of improvements going on over the years. However, there’s always the question of if this tool is any better than the plethora of competing products out there.
Well, for the price point which is offered, GetResponse would be highly recommended if you’re looking for a great customer engagement tool. Its webinar feature also gives it an edge over all of its other competitors.
While there’s a lot to like about this platform, the restrictions around the use of its templates, the strict 500 webinar attendees cap and the fact that there isn’t any free plan seem to be cons from using GetResponse.
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