WHAT IS EMAIL MARKETING?
Email marketing is a marketing strategy that involves the use of emails to promote products and services that can either be yours or someone else’s.
This is one of the best ways of selling products as people you would be advertising to are targeted customers that have history in buying similar products.
Aside from the use of other social media advertising medium like Facebook ads, Instagram ads, google ads and the likes, email marketing based on statistics has been found to be the easiest one to pull off with the highest open and conversation rate.
In this article, we’d be going through reviews on what email marketing services are the best coupled with their pros and cons.
IMPORTANCE OF CHOOSING THE RIGHT EMAIL MARKETING SERVICE
Choosing what email marketing service you’d be utilizing is of utmost importance as this can either make or break your business strategy.
Picking out the best email marketing strategy can potentially allow you to reach your goals of getting what you are offering to as many target audiences as you can get.
Just as other platforms and media have changed, email marketing tools give your business the ability to reach customers easier than ever.
CRITERIA FOR A GOOD EMAIL MARKETING SERVICE
- An ideal email marketing service should enable you to be able to send multiple messages at the same time that are customized by you without having to go through so much hassle. This can also be called advertising automation.
- An ideal email marketing service should be able to help you handle your contact list with ease, section your email list into groups depending on you, and track your email marketing strategies i.e your open rate and conversion rate.
- An ideal email marketing service should make it possible that every email that you send wouldn’t end up landing in the spam folder of your client.
- An ideal email marketing service should provide you with some very nice email marketing templates, helping to do some of the work for you in terms of making emails you will be sending clean and looking professional.
6 BEST EMAIL MARKETING SERVICES
Constant Contact is one of the biggest and ever growing email marketing services currently on the market. It is also known for it’s simple and beginner-friendly dashboard which enables new users to easily navigate through without having to go through the stress of learning how to utilize the platform.
With this service, you can easily handle mail records, contacts, email layouts, promoting schedules, and a whole lot more just with this platform. You can call this your one stop shop for handling your email automation.
Getresponse is an email marketing software that enables you to create easy to make landing pages, send emails that will land on the primary folder automatedly, save your email contact list and enable you to easily schedule messages to send at a particular time and hour.
This service is one of the best as lots of business owners have made thousands of good reviews about this product.
The good part about this platform is that you really do not need to know how to code or do any of those technical things website builders do to create a decent website, because the Getresponse platform gives you templates that are very easy to use-you can easily just drag and drop images and texts and within minutes you can have your landing page made for collecting more emails built professionally and with ease.
SendinBlue is kind of like a finished SMS and email marketing service which can be used by either small business owners and big companies.
In Europe, they currently are one of the quickest growing email marketing service with 9 years of service in the industry.
It is very easy to use as it has tools to help you generate mind captivating emails just in case you really do not know how to compose one.
The good part about this email marketing software is that it offers free accounts without payments and allows you to send up to 300 emails per day which amounts to about 9,000 emails per month with this account, this is for people who aren’t really ready to pull the trigger just yet but want to try this out still. The idea is just to use this till you get to a point where you’ve grown your business. You can also upgrade to a service plan meets all the requirement that you want without spending a whole lot of money. Unlike other email marketing tools, with SENDINBLUE, you have the ability to send up to 120,000 emails every single month for only $66.
HubSpot is widely known to be one of the most notable virtual products in the CRM (Customer relationship management) and email marketing space.
HubSpot is very easy to use as of recently a new feature was integrated to the software that helps create simple layouts which enables easy navigation around all the tools that have been made to help increase conversion rates.
With this Email service provider, you are given every tool you need in running a successful marketing campaign; attracting and engaging both new and old customers.
As we know, creating compelling content and getting it in front of the right set of people is all what an email marketer seeks; while the Hubspot tool does exactly that, it has a large record of converting visitors into leads and leads into customers.
Drip is an email marketing tool that focuses on the eCommerce, bloggers, and advanced advertisers space widely as it has tools made specifically for this set of business owners.
Drip contains a Pre-built workflow which enables you to easily and quickly utilize strategies that have been proven to work in the past with their library of already made built ecommerce workflows.
Drip begins sales at $19 monthly for holding up to 500 contact list, and it also offers pay-as-you-go plans for sending additional SMS starting at $15 for 1,000 messages you send.
ConvertKit is one of the major email marketing tools YouTubers use to handle their marketing business as this tool makes it easy to collect emails, set up professional landing pages and even host sessions.
This tool is widely known for it’s high conversion rate and statistics have it that this is due to it’s done for you email templates which can just be handled with the click of a button.
If you are a beginner and do not know anything about marketing, the convert kit tool is designed to help you start that journey today without hassle.
WHICH IS THE BEST EMAIL MARKETING SERVICE?
There are many email promoting administrations out there, and we need to ensure you pick the right one for your business needs. The following is our master pick based on our personal preference;
- If you’re a private company, non-benefit, or another blogger, then, at that point, we suggest utilizing CONSTANT CONTACT.
- If you run a web-based store/online business site, then, at that point, we suggest utilizing DRIP.
- If you’re an expert blogger or content maker, then, at that point, we suggest utilizing CONVERTKIT.
- If you’re an entrepreneur who needs an incredible promoting robotization device that consolidates email advertising, SMTP mass messages, and SMS messages, then, at that point, we suggest utilizing SENDINBLUE.
- If you’re searching for an across the board email promoting arrangement, then, at that point, we suggest utilizing HUBSPOT.
I hope you did enjoy this article, try out any of this and I hope they work out for you as you thrive on this journey.