With over 120,000 businesses across 170 countries engaging with their customers through ActiveCampaign, it is very easy to rank this software as one of the most popular email automation platforms out there.
Boasting many features and well over 300+ integrations, and also quick and friendly support, it’s no wonder why ActiveCampaign has turned out to be a favorite among business owners and marketers as well as growing to become the powerhouse newsletter marketing tool they are today.
As good as this sounds, this begs the question of whether or not ActiveCampaign is the right marketing automation tool for you and your team.
With more than a handful of features packed into ActiveCampaign, it’s easy to quickly get overwhelmed with all the things that could be possible with this platform. For ease of this review, we’ll split these features into 4 main parts;
ActiveCampaign is majorly known for its email marketing tool. Whether it’s sending a one-time email blast to all of your subscribers, or starting a drip sequence to everybody on your distribution list, ActiveCampaign has it checked.
There are also dozens of professionally designed email templates available from the email creation wizard from which to select from when crafting your email.
Additionally, the platform also allows the use of tags (and other criteria) to personalize the experience for your subscribers as you can reveal or hide content within your email.
Scheduling emails, user segmentation and autoresponders are also other solutions which are possible through ActiveCampaign. Advanced email marketers would find the flexibility that comes with working with this tool very handy, especially when it comes to creating complex workflows for lead nurturing.
ActiveCampaign provides seamless automations which are easy visualize thanks to its drag-and-drop editor. The platform lets you create automation flows starting with templates which are fully customizable to your preference. This tool lets you save hours of work-time while also creating a fully functional marketing solution without the extra man power.
ActiveCampaign is probably the only automation tools that integrate to Short Message Service (SMS) as part of a workflow!
The platform also lets you A/B test a whole lot of variables like wait times and emails as well as allowing you get past certain stages of the automation flow when a contact performs a specific action – this is called the “Goals” feature. This feature makes ActiveCampaign worth a trial, especially if your workflows and time to nurture leads are complex and interactive.
One crucial tool when it comes to contact management is being able to allocate scores either automatically or manually to leads (lead scoring) when nurturing prospects. This invariably aids in closing better deals as you are aware of prospects who need to be prioritized based on machine learning algorithms.
The best part perhaps is that ActiveCampaign has a CRM app which can be installed on a mobile device making better accessibility to important information.
Messaging SMS & Chat
ActiveCampaign makes it easy for brands looking to create an omnichannel experience for their customers either for support or conversions to implement this effortlessly. With ActiveCampaign, contacts can subscribe directly to SMS (with an open rate well over 50%), or via On-site chat which have gotten popular in the last couple of years. This has made it easier for brands to be able to connect effectively with their customers with the chance to create personalized messages and reach specific people based on previous interactions with brands.
For businesses or marketers interested in leveraging SMS messaging as part of their marketing mix, that’s one sure means to get an edge over the competition. SMS can be part of any marketing strategy with various conversion use cases such as advertising flash sales, sending coupons, or reminders for appointments and important events.
As of now, ActiveCampaign SMS messaging service is only available to the United States, Canada, Great Britain, Australia, Spain, Mexico, and Germany with more countries to be added over time.
If you need a marketing automation tool which integrates with pretty much every other tool you can think of, it has to be Active Campaign. ActiveCampaign offers over 300+ third-party integration options for various use cases, whether it is payments such as PayPal, or data analytics such as Google Analytics.
When compared to other competitors, while it may not pack as many as others may boast of, the range of integrations available on the platform are the most popular tools with detailed documentation and guidance on how each integration works.
A few of the most popular integrations available on Active Campaign include;
- Google analytics
- Google Analytics
- WordPress Plugin
- SalesForce CRM
- And more
One of Active Campaign’s biggest selling points is in it’s highly competitive pricing – it’s affordable and pricing starts at just $9 a month.
ActiveCampaign pricing is tiered into four plans, all of which are organized based on how many subscribers you’re looking to reach as well as a stack of useful automations. starting with the Lite plan ($15/month).
The Lite plan includes basic features like email marketing and marketing automation, higher plans come with other features such as customer relationship management (CRM), landing pages, as well as custom domain and branding.
The Enterprise plan comes with a dedicated account manager and a scheduled onboarding and more. The maximum number of contacts that can be reached is 100,000, however in the case that you’ll need more reach, there’s also an option for a custom plan.
It is also important to note that all plans from Active Campaign include unlimited emails unlike some of its competitors.
Here’s an overview of what the pricing plan is structured as;
- Lite Plan – $17/mo.
- Plus Plan – $49/mo.
- Professional – $129/mo.
- Enterprise – $229/mo.
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Active Campaign balances it’s high quality product with superb online support. Active Campaign has a very good resource tab which is both easy to navigate and also contains relevant information on what you might be searching for. The Plus plan comes with a special one-on-one session with a sales rep, however, there are also helpful video tutorials and webinars to help you get through.
Both email and chat support are available for reaching out to the support desk; the average response time for support emails are usually within 24 hours so for faster response, you’ll need to go through Chat which is only available during work hours.
Is ActiveCampaign Worth It?
Active Campaign happens to be a go-to tool for businesses and marketers for obvious reasons. There’s a lot of versatility around what you can do with the platform, from easy drag-and-drop editors for email automations to detailed goal tracking, a competitive price and all the integrations that come with it.
The biggest flaw for using this platform is that it doesn’t come off as beginner friendly. This is mainly because the plethora of features available on Active Campaign can be clunky and overwhelming and except there is a previous level of experience with marketing automations, this may be a major detractor.